César Lara is a Business Advisor at Adventum Funds & Advisory LLC, where he helps companies align strategic growth with operational clarity. His expertise lies in CRM systems, digital marketing, and business process optimization—enabling organizations to streamline operations, improve customer engagement, and scale sustainably.

César brings nearly a decade of experience across hospitality, architecture and design, private equity, and commercial real estate. His career includes key roles at global and regional firms, including Marriott International, Greenlight Group (formerly AVG Group), Wealthy Soul LLC, Evoke Lighting Design, and Nalum Private Retreats. His professional trajectory has spanned Latin America, the Caribbean, and U.S. markets, with a focus on growth strategy, client development, and market positioning.

Known for his cross-functional approach, César has led initiatives ranging from CRM implementation and customer lifecycle design to multichannel marketing campaigns and sales enablement programs. His work is rooted in helping companies not only grow—but grow with structure, consistency, and purpose.

César holds a Bachelor’s degree in International Business from UTEL University. He combines academic insight with real-world execution, and is valued by colleagues and clients for his clear communication, systems thinking, and collaborative leadership style.

Outside of his advisory work, César is passionate about building inclusive professional communities. He volunteers as an event co-host with the Boston Gay Professional Meetup Group, helping to create welcoming spaces for LGBTQ+ professionals to connect, network, and grow in their careers.

He continues to explore the intersection of strategy, systems, and culture in business—and is driven by the belief that meaningful growth comes from clarity, connection, and consistency.